Geriatric Resource Centre

Brand identity for GRC, a Massachusetts home care and care management company with over 40 years of experience in providing home care services for the elderly, ill, and disabled people of all ages. They offer a wide array of home care services ranging from companions to 24-hour round the clock care. Their new identity highlights their years of experience, as well as the care and comfort they provide their clients. The logo design is based on holding hands and also mimics the shape of a heart.